various configurations of dismay

Ideas

i see... the vase of fish is interesting visually until i realise it's a vase of fish... then it becomes a vase of death. it's impossible to make fish visually arresting - without those lifeless eyes cursing one... can't we do apple slices suspended over a plate? with a dollop of syrup underneath it? i'm no good at this exploitative nonsense.

this image was taken from the book: food - by clarissa dickson wright. it is a basic idea of how we, as a group, could present the product (that i am not too happy about photographing).

food design - edited by paco asenio. excellent minimalist style.

taken from the book: food design edited by paco asensio. again - strident and bold layout to capture the eye.

this was added as an example of food photography. it is a basically lit scene - with the ingredients of the soup to the fore. the background is dark, emphasising the foodstuffs (as yet to be prepared).

the old denotation and connotation argument re-surfaces here (if you can recall first year theory tutorials?)

this isn't an image i am happy to attempt to emulate.

we - myself, moira and helen have just tried to photograph bread, an apple and a bunch of bananas... suffice to say that imagery such as this, brigthly lit with a dark background, wasn't to our liking.

though, on a plus side, a black material added to the surface of the shoot i.e. placing materials upon a crumpled coat, semed to work extremely well.

all we need now do is correct lighting and make the fish the centre of attention.

i like this image we chose to add. the colours of the vegetables are quite bold. though, yet again, the lighting is hardly the stuff of high-art/fine art.

i think, i am speaking for myself, i cannot speak for my group, that we have done food/still-life pictures to rival this.

if the design student was to add a recipe to the product ad, along the side of the dish we are promoting, then this would create a more homely feel to the image - akin to something one would find in a sunday supplement(?)